The UAE Search Landscape
Arabic is the official language of the UAE, but business is often conducted in English. Google data shows roughly 45-55% of searches in the UAE are in Arabic – a massive untapped opportunity for businesses focusing exclusively on English SEO.
How to Build a Bilingual Strategy
The key is localisation, not just translation. Arabic SEO requires understanding search intent in Arabic, using the right dialect, and structuring hreflang tags correctly.
Quick Wins for Dubai Businesses
Start with your Google Business Profile – add Arabic content there first. Create core service pages in Arabic. Target local near me searches in Arabic.
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